You’re not boring. Why would you want your website content to be?
Boring websites are ignored.
Thoughtful, usable website content is a critical business asset. You’ve paid for the content, by either writing it yourself or you paid someone to do it but if it’s boring, it’s not going to help you sell your product or service. And it can.
I see a lot of websites that simply provide information. But the information isn’t very interesting. It should be and it can be.
Your website only serves you well if it grasps the attention of your most valuable user: your potential or existing customer. When they take the time to land on your site, your content—both in essence and in presentation—should make his or her tactical needs and experiences a paramount priority. In scarcely a few moments, they want to know what’s in your product or service they can’t do without and the time they have taken to get to know you is validated and reinforced. Conversely, untended, poorly presented content invites confusion and frustration and ultimately strains the relationship between you and your customer.
Your most valued asset is your customer or potential customer.
A professional web content developer is able to strengthen the binds between you and your customer by providing content in an organizational manner, using effective wording that has your most valued asset appreciate who you are and why they should buy from you.
Smaller firms. Smaller budgets. We get that.
I’ve noticed a lot of smaller firms with websites that aren’t effectively telling their story. You don’t need a big budget to highlight all the great things you do. But, you might to regroup if your site doesn’t appeal to anyone. You have the opportunity to give it everything you’ve got, and you owe that to yourself and your company. And you don’t need big bucks to do it.
All services and products can be, and are interesting. We’ll prove it.
Widgets, nuclear fusion, video conferencing, pipe valves, healthcare consulting—all of it can be stimulating. In fact, it better be.
You’re not boring. The story of who you are and what you offer shouldn’t be either.
Cindy Stephens, principal of A Good Writer, LLC has over 15 years of experience managing and implementing marketing communication strategies. The small businesses she’s worked with have all benefitted from her insight, her direction, and the words that get them noticed. She has written numerous un-boring websites and will be happy to talk to you about them at anytime.