As with any occupation, some settle. Some of us don’t because we insist on making you shine.
Inspired, professional marketing materials? Just a thought.
Often, businesses hire creatives (writers, photographers, designers) to solve a specific problem. My business began when I was told more than a few times that the client didn’t get what they wanted when they had previously hired a writer. I made the decision then to become a linchpin, combining inspiration, creativity and professionalism while pushing back on the quest for average.
As within any occupation, some settle. But some have little interest in settling on merely doing a good job. You’ve known people like that – relentlessly pushing to change your perception of what’s possible while focusing on over delivering.
We’re driven to take it up a notch. We’re driven to provide inspired, professional marketing materials that effectively tell your story.
A good creative delivers an anything but common story, design, or photograph.
Consider understanding a truly professional “creative.” Our skill lies in the interpretation of a common objective and delivering an anything but common story, or design or photograph. We respect the rules and teachings of our profession, our mentors and the talent we’ve been blessed with too much to produce anything resembling average.
Being savvy equates to success—your success.
The creative who’s willing to push themselves off the edge is on the only path that actually leads to success – your success. As a marketing writer, when I say “push themselves off the edge,” I’m attempting to convey that we don’t easily settle on the first words chosen, or the first sentences or the first headlines. Every word, every sentence, every paragraph is evaluated and polished in order to address the very specific objectives you told us you’re going after.
I’ve worked on several projects with savvy clients that have extended the deepest respect for what we bring to the table. They have been more than thrilled with the concepts we presented, sometimes with a slant toward the unexpected and the unconventional. And that allows all of us to accomplish what we simply wanted to do all along: to make them shine.
Cindy Stephens has provided highly-effective turnkey communication solutions for small businesses and global corporations for over 15 years. Shameless plug: after recently presenting new website copy, her client remarked: “The girl is poetic.” Discover why. www.agoodwriter.com