With a compelling headline, your clients will be dying to know what comes next.
Why are good headlines critical? It’s where readers begin.
People don’t read.
Some interesting stats: On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.
You know as well as I do (gulp) that today, people don’t read as much now. That’s admittedly tough coming from a writer. People read in snippets, gloss over blogs, fast forward through eBooks, and scan articles.
It’s what readers see first. As marketing writers, we know how to lead the way.
A headline is what readers see first. It’s the very first time they find out what you have to say and why it’s worth it to find out more. As a professional marketing writer, my job is to have your website, direct mail piece, the industry article (online and print), the news story, and the advertisement read. That’s what we’re paid to do. We know how to lead the way to more information about you.
A headline has power. A headline is a compelling promise of what’s ahead.
You would think it’s the message that’s really important. Well, it is. But the marketing message will rarely be read unless they’re hit first with something that really grabs them.
With a good headline, your clients will be dying to know what comes next.
A good headline is honest, compelling, simple, direct, positive, and a tease. It must be accurate—read more here about how you can’t make a promise you aren’t intending to fulfill. Your websites, direct mail, email blasts, or ads should begin with a top-notch headline so your clients will be dying to know what else you’ve got.
We write great headlines. And what follows is a killer message. Let us know how we start with yours.
Cindy Stephens has directed marketing communications strategies for CBRE, IBM, Hewlett Packard, and AT&T Wireless Services and has written shrewd headlines and killer copy for many of her wonderful clients for over ten years. www.agoodwriter.com