Email blasts. Everyone does them. Not everyone does them well.
Email blasts are tricky. Writing them, designing them, and executing them takes time, thought, technical aptitude and usually, a marketing professional.
We know that you receive lots of these. So your customers receive a lot of these. Wouldn’t you want yours to be noticed? You owe them an effective message, a clean, enticing look, and links that work.
You owe your business, your customers, and your potential customers a well-done email blast. Read on.
A professional writer will help. Well, they will only help if you want your email blast to be read.
The reason you might consider hiring a professional writer to write yours is because we know how to have yours read. An unread email is kind of worthless.
We get to know: what your customers want, why they would want it, and when they may want it.
In other words, we get to know everything that is essential to earning high open rates and click-thru rates. And it isn’t rocket science, but it does involve good writing with a customer focus.
As stated in this article about smart email marketing, Seth Godin and some other savvy marketing professionals reinforce that “Words matter. Good writing is the basis of content that gets noticed, no matter what form that content ultimately takes. For businesses, good writing is a mirror of good, clear, customer-centric thinking.” http://bit.ly/Kjkfo9
There’s a lot of critical thinking involved before an email blast is created and after it’s sent. From the subject line to the last line, an effective email message involves capturing your reader’s attention from start to finish.
The subject line, the body text, the graphics, the number of characters, the list goes on and on. Most don’t realize that this marketing tool has a lot of rules around it.
And follow up and clean up are just as crucial.
You’ve gotta do the dirty work.
Send tests. Send lots of tests. These allow you to see how your email blast will appear on mobile devices and how it’s viewed on their computers. And you often notice what you didn’t notice when you created them. Send it to your friends who have Android devices and iPhones. Get their feedback because they are viewed differently.
Read the reports provided by your email marketing service. They tell you exactly what’s going on – who read your email blasts, how many actually opened it, and how together your database is. After sending out your blasts, go into the back end and scrub those lists of emails that have bounced back, unless your email service does it for you. They’re not going to do you any good. Then blast your list again to those that didn’t open it the first time.
Email marketing services
You might look at this. It’s a review of 10 email marketing services in case you don’t have one. I’m not sure why MailChimp isn’t on there because that’s what I use, but this serves as an education in case you haven’t tried email marketing before. http://email-marketing-service-review.toptenreviews.com
There’s a lot more, but as professional writers we know what to say and how to say it. We’re familiar with what spam filters don’t like, what colors work and what colors don’t, punctuation that won’t translate, and how to achieve open rates and click-thru rates you’ve only dreamed of.
Cindy Stephens is a freelance marketing writer that has written email blasts that turn heads and turn profits. She gained insight into how effective marketing communication solutions affect the bottom line from her 15+ years in some of the top Fortune 500 companies around. https://agoodwriter.com